![]() ![]() Users would see, for instance, an in-app banner with an embedded thumbnail video. Using anonymous data from Usage Intelligence, it identified specific profiles of use and pushed targeted content about the new functionality directly to users by coupling usage data with ReachOut in-application messaging software. It knew that the enhancements would appeal to customers who were users of related functionality in the previous version, and it needed a way to target those users with relevant education and offers to upgrade. When TechSmith rolled out new features for the 2019 release of its award-winning screen capture and screen recording software Snagit, it wanted to make sure users recognized the value of the upgrade and moved to quickly adopt it.
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